UK Year End Zeitgeist lists

A Year in Search – Google announces top UK searches of 2010

Live chat site Chatroulette is the fastest rising search of the year
Take That is the year’s hottest ticket
Election tops news searches, rail strikes also rank highly
Cheryl Cole is top divorce
Lists include “I love”, “I hate” and “I want”

London, Thursday 9th December – Today, Google announced its annual Zeitgeist top search lists for the UK, a look at 2010 through the collective eyes of the United Kingdom on the web. The 2010 Year-End Zeitgeist offers a unique perspective on the year’s major events and hottest trends based on searches conducted in the UK this year.

Fastest rising searches of 2010

Chatroulette
Formspring
Hotmail Sign in
iPad
Justin Bieber
World Cup 2010
FB
Santander
Youtube
Metcheck

Fastest rising people

kristian digby
justin bieber
nicki minaj
ellie goulding
alexander mcqueen
kesha
miranda kerr
kim kardashian
katy perry
enrique iglesias

Top divorces

cheryl cole divorce
benny hinn divorce
tiger woods divorce
eva longoria divorce
susanna reid divorce
carol kirkwood divorce
bam margera divorce
claudia winkleman divorce
avril lavigne divorce
hulk hogan divorce

Top tickets

take that tickets
lion king tickets
wimbledon tickets
michael buble tickets
london eye tickets
lady gaga tickets
thorpe park tickets
glastonbury tickets
wicked tickets
olympics 2012 tickets

Bargain hunting (top cheap searches 2010)

cheap flights
cheap holidays
cheap train tickets
cheap car insurance
cheap smells
cheap hotels
cheap laptops
cheap holiday deals
cheap travel insurance
cheap rail tickets

Fastest rising lyrics

no love lyrics
carry out lyrics
airplane lyrics
starry eyed lyrics
unthinkable lyrics
california girls lyrics
crossfire lyrics
rude boy lyrics
mine lyrics
the cave lyrics

“i love” searches (fastest rising)

i love dance
i love coco
i love bass
i love hoodies
i love football

“i hate” searches (fastest rising)

i hate mountains
i hate snow
i hate football
i hate mum
i hate love

“i want” searches (fastest rising)

i want popcorn
i want love
i want out
i want you
i want money

“who is” searches (fastest rising)

who is salt
who is shawty
who is fonejacker
who is technoviking
who is banksy

i feel (fastest rising)

i feel better
i feel free
i feel depressed
i feel lonely
i feel fat

2010 overall most searched

Facebook
BBC
Youtube
Hotmail
Ebay
Google
you
games
mail
news

Top food and drink

Tesco
Recipes
ASDA
Pizza
Wine
Sainsburys
Jamie Oliver
Morrisons
Cakes
Curry

High street most searched

argos
tesco
next
asda
john lewis
new look
asos
river island
debenhams
marks and spencer

Zeitgeist Explained

Zeitgeist means “spirit of the times”. And because people use Google to search for what’s new and interesting, their queries, when seen in volume, tend to be a good reflection of what’s on people’s minds. Amazingly enough as many as 25% of the search queries we get an any given day are new – meaning we have not seen them before.

The Google Zeitgeist is calculated by looking at the aggregation of the most popular and fast-rising search queries being typed into the Google.co.uk search box. Google Zeitgeist tools can never be used to identify individual users because we rely on anonymized, aggregated counts of how often certain search queries occur over time. These tools are available year-round for you to play with, explore, and learn from: www.google.com/zeitgeist

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Media Contact

Clara Armand-Delille
claraad@google.com

Labels: English (UK), UK news announcements

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