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UK Year End Zeitgeist lists

A Year in Search – Google announces top UK searches of 2010

London, Thursday 9th December – Today, Google announced its annual Zeitgeist top search lists for the UK, a look at 2010 through the collective eyes of the United Kingdom on the web. The 2010 Year-End Zeitgeist offers a unique perspective on the year’s major events and hottest trends based on searches conducted in the UK this year.

Fastest rising searches of 2010

  1. Chatroulette
  2. Formspring
  3. Hotmail Sign in
  4. iPad
  5. Justin Bieber
  6. World Cup 2010
  7. FB
  8. Santander
  9. Youtube
  10. Metcheck

Top news and current events

  1. Election 2010
  2. Register to vote
  3. David Cameron
  4. Rail strike
  5. Daily mail showbiz
  6. Liberal democrat
  7. Elections results
  8. Labour party
  9. Conservative party
  10. Alex Jones

Fastest rising people

  1. kristian digby
  2. justin bieber
  3. nicki minaj
  4. ellie goulding
  5. alexander mcqueen
  6. kesha
  7. miranda kerr
  8. kim kardashian
  9. katy perry
  10. enrique iglesias

Top divorces

  1. cheryl cole divorce
  2. benny hinn divorce
  3. tiger woods divorce
  4. eva longoria divorce
  5. susanna reid divorce
  6. carol kirkwood divorce
  7. bam margera divorce
  8. claudia winkleman divorce
  9. avril lavigne divorce
  10. hulk hogan divorce

Top tickets

  1. take that tickets
  2. lion king tickets
  3. wimbledon tickets
  4. michael buble tickets
  5. london eye tickets
  6. lady gaga tickets
  7. thorpe park tickets
  8. glastonbury tickets
  9. wicked tickets
  10. olympics 2012 tickets

Bargain hunting (top cheap searches 2010)

  1. cheap flights
  2. cheap holidays
  3. cheap train tickets
  4. cheap car insurance
  5. cheap smells
  6. cheap hotels
  7. cheap laptops
  8. cheap holiday deals
  9. cheap travel insurance
  10. cheap rail tickets

Fastest rising lyrics

  1. no love lyrics
  2. carry out lyrics
  3. airplane lyrics
  4. starry eyed lyrics
  5. unthinkable lyrics
  6. california girls lyrics
  7. crossfire lyrics
  8. rude boy lyrics
  9. mine lyrics
  10. the cave lyrics

Top Sports searches

  1. Football
  2. World cup
  3. BBC
  4. Golf
  5. Cricket
  6. Arsenal
  7. Fantasy Football
  8. Fifa
  9. Liverpool
  10. Sky sports

“i love” searches (fastest rising)

  1. i love dance
  2. i love coco
  3. i love bass
  4. i love hoodies
  5. i love football

“i hate” searches (fastest rising)

  1. i hate mountains
  2. i hate snow
  3. i hate football
  4. i hate mum
  5. i hate love

“i want” searches (fastest rising)

  1. i want popcorn
  2. i want love
  3. i want out
  4. i want you
  5. i want money

“who is” searches (fastest rising)

  1. who is salt
  2. who is shawty
  3. who is fonejacker
  4. who is technoviking
  5. who is banksy

i feel (fastest rising)

  1. i feel better
  2. i feel free
  3. i feel depressed
  4. i feel lonely
  5. i feel fat

2010 overall most searched

  1. Facebook
  2. BBC
  3. Youtube
  4. Hotmail
  5. Ebay
  6. Google
  7. you
  8. games
  9. mail
  10. news

Top food and drink

  1. Tesco
  2. Recipes
  3. ASDA
  4. Pizza
  5. Wine
  6. Sainsburys
  7. Jamie Oliver
  8. Morrisons
  9. Cakes
  10. Curry

High street most searched

  1. argos
  2. tesco
  3. next
  4. asda
  5. john lewis
  6. new look
  7. asos
  8. river island
  9. debenhams
  10. marks and spencer

Zeitgeist Explained

Zeitgeist means “spirit of the times”. And because people use Google to search for what’s new and interesting, their queries, when seen in volume, tend to be a good reflection of what’s on people’s minds. Amazingly enough as many as 25% of the search queries we get an any given day are new – meaning we have not seen them before.

The Google Zeitgeist is calculated by looking at the aggregation of the most popular and fast-rising search queries being typed into the search box. Google Zeitgeist tools can never be used to identify individual users because we rely on anonymized, aggregated counts of how often certain search queries occur over time. These tools are available year-round for you to play with, explore, and learn from:

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

Media Contact

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