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Stars of YouTube in 2010 Revealed

LONDON, 13 December 2010 – ‘Gap Yah’ – a satirical sketch which parodies the student gap year has been named as the biggest homegrown comedy hit of 2010 on YouTube in their annual rundown of the most popular videos of the year. Cher Lloyds X factor Audition was the most viewed talent show clip in Britain whilst Justin Beiber’s promotional video for the single ‘Baby’ was the single most viewed clip in the UK in 2010.

This year, more than 13 million hours of video – approximately 1,500 years worth of viewing – were uploaded to YouTube and more than 700 billion videos were viewed via the site. YouTube’s official Year-End 2010 Lists released today; highlight the YouTube videos that have proved most popular with UK viewers over the last twelve months.

“More than ever in 2010 YouTube was a hub of creativity, a hive of hilarity and the place for people to share their passions and entertain themselves online,” said Anna Bateson, Director of Marketing, YouTube UK. “This year’s top videos lists give us a glimpse at the tremendous growth YouTube has experienced as a company and as an online community in 2010.”

Britain’s top comedy videos of 2010 (based on UK views)

  1. Gap Yah
  2. Annoying Orange Saw
  3. Annoying Orange Wazzup
  4. Being a Dickhead’s Cool
  5. Fascinating Aida – Cheap Flights

Most Viewed X Factor/Britain’s Got Talent Videos of 2010 (UK views only)

  1. Cher Lloyd’s X Factor Audition (Full Version) –
  2. Gamu Nhengu’s X Factor Audition –
  3. Tobias Mead – Britain’s Got Talent 2010 – Auditions Week 1
  4. Ablisa’s X Factor Audition (Full Version) –
  5. Cher Lloyd’s X Factor boot camp challenge (Full Version) –
  6. Cher Lloyd This Morning Interview! The X Factor 2010 Audition Keri Hilson Turn My Swag On Soulja Boy
  7. Twist and Pulse – Britain’s Got Talent 2010 – Auditions Week 5
  8. Matt Cardle sings Just The Way You Are – The X Factor Live show 2 –
  9. Cher LLoyd Liar, Fraud & Unoriginal
  10. Spellbound – Britain’s Got Talent 2010 – Auditions Week 2

Most Viewed Videos in the UK

  1. Justin Bieber’s “Baby” was the Most Viewed video in the UK in 2010. Is it his hair? Is it that babyface? Who cares: he’s huge on YouTube.
  2. Eminem is officially rehabilitated, with “Love The Way You Lie”
  3. Eminem, “Not Afraid” was also huge on YouTube in the UK.
  4. B.o.B gave Justin Bieber some competition for Rookie of The Year 2010, with “Airplanes” putting in a powerful show on the Most Viewed list.
  5. Rihanna Rude Boy
  6. Katy Perry – ft snoop dogg
  7. Cher Lloyd’s X Factor Audition (Full Version) –
  8. Travie McCoy: Billionaire ft. Bruno Mars
  9. Jason Derulo – Ridin’ Solo (Official Video in HD)
  10. Katy B led the local charge up the YouTube charts in 2010, with “Katy On A Mission”

Notes to Editors:

All UK viewing figures based on YouTube UK internal data.