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Google reveals hottest trends of 2009

London, 30 Nov 2009 – Google today released its annual “Zeitgeist” lists, which reveal the UK’s most searched terms of 2009, along with a look back at the hottest topics of the “noughties”, as seen through Google searches across the country.

The 2009 lists show that Britons were particularly interested in celebrities, bargains, and swine flu this year. Facebook, eBay and Spotify all featured in the year’s fastest rising searches. Meanwhile, the recession ensured that bargain hunting was alive and well in the UK, with people searching for cheap holiday options in particular.

“Britons had mixed feelings as they headed online this year to search for their favourite online tools, to learn about celebrities new and old, and to find a good bargain,” said Google spokesperson Anthony House. “People searched about new sensations like Lady Gaga and Susan Boyle, but they also turned to the web to learn about the deaths of Stephen Gately, Jade Goody, and Michael Jackson.”

Anyone can explore search patterns in more detail at www.google.com/insights/search

A look back at the noughties (the hottest topic for each year):

Top searches 2009

  1. facebook
  2. bbc
  3. youtube
  4. hotmail
  5. games
  6. ebay
  7. news
  8. google
  9. yahoo
  10. bebo

What was hot this year (fastest rising search queries in 2009)

  1. facebook login
  2. jogos
  3. ebay uk
  4. yahoo mail
  5. hotmail
  6. bbc iplayer
  7. hi5
  8. stephen gately
  9. bing
  10. spotify

The biggest stories (fastest rising news searches in 2009)

  1. swine flu
  2. susan boyle
  3. jade goody
  4. robert pattison
  5. rihanna
  6. michael jackson
  7. google maps
  8. twitter
  9. stephen gately
  10. iran

Bargain hunting (top cheap searches in 2009)

  1. flights
  2. holiday
  3. train tickets
  4. car insurance
  5. hotels
  6. laptops
  7. travel insurance
  8. car hire
  9. tyres
  10. tickets

How is Britain feeling? (top searches for “i feel…” in 2009)

  1. i feel love
  2. i feel alone
  3. i feel fine
  4. i feel good
  5. i feel sick
  6. i feel fat
  7. i feel ill
  8. i feel pretty
  9. i feel ugly
  10. i feel free

The hottest tickets (fastest rising ticket searches in 2009)

  1. lady gaga
  2. michael jackson
  3. taylor swift
  4. whitney houston
  5. pixies
  6. jls
  7. beyonce
  8. green day
  9. tinchy stryder
  10. u2

Contact: press-uk@google.com or 0207 031 3130