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Google UK – the online retail market 2009

Why online retail can help the high Street to speed up in the slowdown

Matt Brittin, director, Google UK:

“Despite the tough trading climate, there is no slowdown in consumers’ adoption of the Internet to research and purchase goods and services. Google’s data shows consumers are shopping for value with an increasing volume of searches for money saving ideas, discount vouchers and safe savings.

“The UK is Europe’s largest online market with residents already averaging 33 hours per month online. Online technology now offers a clear and unambiguous measurement of every penny spent online. For e-commerce marketers, keeping pace with the demands and interests of their customers presents a real opportunity to develop their competitive edge and invest in long term growth and profits in the most cost-effective way possible.

“Businesses looking to react fast to current search trends or convert website visitors into buyers have powerful free tools at their finger tips like Google Analytics, Website Optimiser and Insights for Search.”

Online retail market:

The UK opportunity: