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Google launches new, more powerful mobile search

LONDON, 30 January – Google today launched its new search service for mobile phones, which makes searching on a phone faster and more intuitive than ever before. By offering more relevant results, mobile phone users are just a click or two away from the answer they’re after.

With Google’s new search service, mobile phone users will get results that best fit what they’re looking for. Google combines search results from different bodies of information, so users don’t need to sift through both mobile and regular web results, or specify their search type. Instead, Google searches through the whole web, mobile web, news articles, local business listings, and image index to get the information needed and then provides the most relevant results. A search for sunflower, for example, provides links to photos of sunflowers as well as web pages.

Google’s new mobile search also improves the local search experience. By remembering a user’s recent search locations, the new service provides relevant local results in subsequent searches – no need to retype the location every time. Once a user has entered a location, searches for weather or restaurants, for example, provide information tailored specifically to that user’s location.

“We’re excited to introduce Google’s new mobile search service, which will make it easier and faster for people to find what they’re looking for anytime, anywhere,” said Google Mobile Search Product Manager Steve Cheng. “With millions of mobile phones in use worldwide, our goal is to make the Google search experience even more useful and relevant for users on the go.”

Google’s new mobile search service can be found at www.google.co.uk/m. It joins Google’s suite of other products available to mobile users in the United Kingdom: Google Maps™, Google Mail™, Google Calendar™, Google News™, Picasa™, Blogger™, Google Reader™, Google Docs™.

Press contact:

Anthony House
0207 881 4496
press-uk@google.com