London – May 9, 2007 – Google Inc. today announced a new version of its web analytics solution, Google Analytics™. Google Analytics, a free enterprise-class solution, enables executives, marketers and website owners to understand how their users interact with their website and maximize online business. Google has completely redesigned the product and enhanced the feature set through new email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible.
Marc Simoncini, CEO of Meetic: “The new version of Google Analytics allows us to analyse our traffic very precisely. It permits us to identify blocking issues, to resolve them and thus to significantly enhance our conversion rate, as well as our ROI. The new version of Google Analytics integrates the elements of web 2.0 and allows an easy and clear view of all the reports. The addition of the personalised dashboard is definitely one new feature that is worth noting as it permits users to get all their data in one single view.”
In the new version of Google Analytics, data is concentrated into combinations of reports, allowing users to make informed decisions about site management and Google AdWords™ campaigns. Google Analytics tracks the effectiveness of online marketing initiatives such as display campaigns or cost-per-click programs and creates e-mail reports that can be scheduled and distributed to colleagues.
“At Google, we’re focused on building powerful tools to help advertisers measure the effectiveness of their marketing and optimize their business,” said Brian Clifton, Head of Web Analytics EMEA, Google. “The new version of Google Analytics will give advertisers and site owners greater insight into their customers’ needs, thereby increasing advertiser ROI while also improving the e-commerce experience of consumers.”
With this new version, users can experience greater visibility of important data, clarity of appearance and more intuitive navigation paths. Utilizing more features and improved metrics, Google Analytics summarizes data and statistics in plain language so that website owners can make more informed decisions. The tool incorporates score cards and summaries that distill information into key performance indicator summaries and pinpoint specific user details.
Other Unique Google Analytics Features:
The Google Analytics service is integrated with Google AdWords. Starting today, new users who sign up will get immediate access to the new version. Also starting today, the new version of Google Analytics will be rolled out automatically to existing users over the coming weeks. Current users will still be able to access the previous version as well as the new version for a minimum of 30 days in order to ensure a smooth transition. All historical data will be available in the new version.
For more information or to get started with Google Analytics, follow the sign-up instructions at:
http://www.google.com/analytics/
To learn more about Google Analytics, please visit the Google Analytics blog at:
http://analytics.blogspot.com/
Also, check out the instructional video for tips on using the new version at:
http://www.google.com/analytics/tour.html.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com.
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Google, Google Analytics, and Google AdWords are trademarks of Google Inc. in the United States and/or other countries. All other company and product names may be trademarks of respective companies with which they are associated.
Labels: English (UK), UK news announcements
