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No more waiting online to buy your item

Google Checkout Opens for Business in the UK

London – April 13, 2007 – Online shopping will now be faster, easier and more secure with Google Checkout™, the simple way for people to buy online.

The Google Checkout service offers an easy and trusted payment option that enables shoppers to purchase from participating stores with a single Google™ login. It also works with Google’s search advertising program, AdWords™, to help retailers acquire new customers and process all or a portion of their Checkout sales for free.

“If you’re tired of waiting online, then try Google Checkout. Online shopping is made easier, faster and safer,” said Senior Product Manager Jerry Dischler. “You only need to go through the trouble of entering your payment details once and then you can surf and shop til your fingers drop at dozens of online retailers. It’s also great news for retailers because shoppers will have a better experience when visiting their sites. Since it was launched in the United States last summer, thousands of online retailers and millions of shoppers have started using Checkout. UK shoppers and retailers can now enjoy all the same benefits.”

Security and Convenience for Shoppers

Here’s how it works: shoppers can find stores that accept Google Checkout by looking for the Google Checkout icon on AdWords advertisements or whenever they come across the Google Checkout option on a retailer’s site. If shoppers want to use the Google Checkout service, they can then create a Google Checkout login right from the retailer’s site with a single username and password by entering basic information—their contact details, payment preferences, and shipping information— and they only have to do it once.

Then, when buying from any store that offers Google Checkout, they can simply select Google Checkout and complete their transaction in two clicks, without the hassle of filling out multiple forms. Shoppers can also keep track of their purchase history in one place.

Google Checkout also makes shopping online more secure. The service conceals the buyer credit card number and provides reimbursement for unauthorized purchases. And to provide more control over email spam, Google Checkout lets shoppers choose whether or not to keep email addresses confidential or turn off unwanted email from the stores where they shop.

Google Checkout enables purchases using existing payment methods, including Visa, MasterCard, Maestro, Switch, Solo, Delta, and Electron.

More Sales, Lower Costs for Retailers

Google Checkout helps retailers streamline the shopping process and also works with Google’s advertising program, AdWords, so retailers can attract more customers and increase sales. The Google Checkout icon on AdWords advertisements makes it easier for shoppers to find Google Checkout stores when they search. Once shoppers buy with Google Checkout, AdWords advertisers can also process all or a portion of their sales for free. For every £1 retailers spend on AdWords, they can process £10 in sales through Google Checkout at no charge. And through the end of 2007, Google Checkout is offering free processing to retailers.

Google Checkout offers a wide range of integration alternatives to make it easy for retailers to provide this new checkout option on their websites. These integration options include cut-and-paste buy buttons, as well as an advanced API that integrates with existing retailer shopping carts and order management systems. Many service providers have already integrated Google Checkout with their commerce platforms, including ChannelAdvisor, Imano, and EKM Systems, among others. To learn more about integration options and join the other Checkout retailers visit

From today, Google Checkout is open to all UK retailers, whether they advertise with Google or not.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit


Google, Google Checkout, and AdWords are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.