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ITN Source Extends Reach as Google Video Goes International

July 17, 2006

ITN Source (formerly ITN Archive) is continuing to partner Google in the international roll-out of its innovative Google Video, with the launch last week of localised versions in the United Kingdom, Canada, France, Germany, Italy, the Netherlands, Poland and Spain.

Following the successful launch of the US-based site earlier this year, ITN Source will now also supply the fast-growing Google Video collection with specially selected content for each of the 8 new territories from its extensive moving footage library. By visiting video.google.co.uk, Google’s UK customers will be able to find and download video clips specially selected from ITN Source’s 700,000 hours of footage, free of charge.

As experts in packaging and producing content for mobile and broadband platforms, ITN On (formerly ITN Multimedia) will repackage geographically relevant content from ITN Source for each country, providing a variety of shorts, including the successful “On This Day in History”, a daily review of momentous events from the past. Other launch content providers include IMG Media, Buena Vista Television International and talkbackTHAMES.

Mark Wood, Chief Executive of ITN comments: “As one of Google Video’s original launch partners in the US earlier this year, ITN is very excited to enter into the next stage of global roll out of this unique service. Already our content has proved a huge hit in the North America attracting over one million previews in its first six months.

“We look forward to working even more closely with Google, taking geographically relevant content from our fast growing moving imagery business ITN Source, and finding new ways to package it creatively for the end consumer through our multimedia division ITN On.”

Joanna Shields, Google’s European Director of Partnerships, said: “The rise of online video is making it easier for people to express themselves. By launching Google Video in these new markets we will enable more people in more countries to search for, upload and share video content in more languages. We’re excited to work with our content providers and advertisers around the world to help them use Google Video to reach a wider global audience.”