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Google Launches Froogle UK

Google’s Product Search Engine Available Now for Holiday Shoppers

London, October 12, 2004 – Google today released Froogle UK, a product search service that enables users to easily find products for sale online. Froogle UK, available in beta at froogle.google.co.uk, applies the power of Google’s search technology to locate product information and connects users to online stores where they can make a purchase.

Froogle UK closely resembles the simple, clean Google home page and search results pages, and features links to recent popular product searches, such as [iPod cases] or [mini digital camera]. A product search on Froogle UK returns photos of relevant products and links to the stores that sell them. Users can sort products by price, narrow their search within a specific price range, and browse through a variety of merchandise categories.

“We developed Froogle UK so that online shoppers could quickly and easily locate the products they are looking for, from the most obscure to the most popular,” said Cos Nicolaou, engineering director, Google Inc. “As Google continues to explore opportunities to bring more of the world’s information to users in more countries and more languages, Froogle UK enables us to provide the UK market with the tools they need for a better online shopping experience today and through the upcoming holiday season.”

Froogle UK does not accept payment for placement within the search results. Merchants who wish to have their products listed on Froogle UK may submit a data feed free of charge through the Froogle Merchant Centre, located at (URL). Google will continue to add new merchants and products.

Google AdWords advertisers may have their ads appear on Froogle UK through the Google Network. Google AdWords ads that are relevant to the search term will appear to the right of Froogle UK search results, clearly identified with the label “Sponsored Links.”

The introduction of Froogle UK comes at a time when ecommerce in the United Kingdom is at record levels, with 20 million Britons expected to shop online this year, spending upward of 17 billion (IMRG). Froogle UK is available on the www.google.co.uk advanced search page or at froogle.google.co.uk.

About Google Inc.

Google is a global technology leader focused on improving the way people connect with information. Google’s innovations in web search and advertising have made its website a top Internet destination and its brand one of the most recognized in the world. Google maintains the world’s largest online index of websites and other content, and Google makes this information freely available to anyone with an Internet connection. Google’s automated search technology helps people obtain nearly instant access to relevant information from it vast online index. For more information, visit www.google.co.uk.