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Kelkoo Selects Google for Pan-European Partnership

Europe’s Leading Shopping Search Engine Benefits From Additional Revenue Opportunities and Enhances User Experience for its 27 million monthly users in nine European countries

London, January 21, 2004 – Google Inc. and Kelkoo today announced an agreement that will make Google’s website monetisation programme for publishers, Google AdSense™, available on the search and content pages of all of Kelkoo’s European properties.

As Europe’s leading shopping search engine, Kelkoo enables users in nine countries to shop online in an easy, fast and secure manner, as well as giving e-tailers and advertisers access to an extensive, rapidly growing customer base. Kelkoo users will now benefit from Google’s relevant, performance-based advertisements, enabling them to better find what they are looking for.

Ads from Google AdWords™ advertisers now appear on both search results and content pages of Kelkoo properties in the United Kingdom, Germany, France, Italy, Denmark, Norway, Netherlands, Spain and Sweden. When a user searches on Kelkoo, or browses the category pages, ads are automatically generated to match the product or service the user is looking for, making them highly relevant and useful. The partnership with Kelkoo extends the reach for Google’s 150,000 worldwide advertisers and offers them exposure to Kelkoo’s 27 million monthly European users. It also provides Kelkoo with an opportunity to generate additional revenue from its web pages.

“Google’s AdSense advertising programmes provide Kelkoo with additional revenue opportunities from our more than 100 million search and content pages,” said Jean-Fabrice Mathieu, vice president of Marketing and Business Development at Kelkoo. “Google AdSense also enables us to offer our visitors an additional source of useful, comprehensive and relevant information on all pages of Kelkoo.”

“Google continues to add quality pan-European properties to the AdSense network,” said Omid Kordestani, senior vice president of Global Sales and Business Development for Google. “This partnership with Kelkoo gives our advertisers increased reach across Europe, enabling them to reach a valuable audience of consumers right at the moment they are researching products to purchase.”

For more information on Google’s advertising programs, visit www.google.co.uk/ads.

About Google

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising programme, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.

About Kelkoo

Kelkoo is the shopping search engine helping online shoppers to find the best deal available online by comparing prices from hundreds of shopping sites. Kelkoo advertisers include Amazon, Comet, Dell, Opodo, Tesco etc.

Kelkoo is the largest e-commerce advertising platform both in the UK and Europe, and Europe’s largest e-commerce website after Amazon & Ebay (Source: Nielsen). Kelkoo has agreements to power the shopping channel of MSN across Europe, Lycos in Sweden, Spain & Netherlands, and Yahoo in France. Kelkoo has been listed as one of the 10 most influential UK websites (Source:Nielsen).

Across 9 European countries, Kelkoo offers online shoppers the choice of 6,500 retailers and hundreds of brands – ranging from Sony and Calvin Klein, to Smeg and Volkswagen. (France, Germany, Denmark, Spain, Italy, Norway, the Netherlands, Sweden and the UK)

For further information please contact:

Michael Mayzel
mmayzel@google.com
+1 650-253-4565

Debbie Frost
dfrost@google.com
+1 650-253-4660

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