London – September 30, 2002 – Google Inc., developer of the award-winning Google search engine, today announced the availability of AdWords, a self-service online advertising programme with cost-per-click (CPC) pricing. AdWords text-based sponsored links appear to the right of Google’s web-wide search results and are closely targeted by keyword to the information Google users are searching for.
The AdWords programme enables UK advertisers to market products and services through Google, the No. 4 web property in the UK, and Google’s growing global network of syndication partners. AdWords advertisers can now reach Google’s 7.7 million UK users and nearly 60 million users worldwide (source: Nielsen/NetRatings August 2002).
“The AdWords programme is based on the same high quality and relevance standards that Google users experience from our objective web search results,” said Omid Kordestani, Google’s senior vice president of Global Sales and Business Development. “AdWords provides substantial value to our thousands of UK advertisers and delivers helpful information to our users.”
Benefits of AdWords include:
Flexibility: AdWords is designed to offer a simple advertising solution for small and large businesses in any industry. The AdWords self-service interface requires only £5.00 to start. Campaign management and client services are available for larger advertisers and agencies.
High Return on Investment (ROI): Advertisers pay for results – only when ads are clicked on.
Saves time: New campaigns are created in four easy steps; most ads appear online immediately. Advertisers have access to 24-hour editing and reporting capabilities.
Global Reach: Advertisers can target ads by country or language, reaching 250 countries and six languages.
Helpful to Google Users: Google’s highly relevant and targeted ads enhance Google’s web results and help connect Google users to the information they need.
Google Advertising Programmes
Google’s advertising programmes are built on four years of experience running the world’s largest search engine. Google offers advertisers and partners a full range of editorial and client services designed to ensure the relevancy of ads and assist with campaign management. Additionally, Google’s tens of thousands of worldwide advertisers generate significant advertising revenues through Google’s growing network of syndication partners, including America Online, Ask Jeeves, and InfoSpace. Information about AdWords can be found at adwords.google.co.uk.
Google opened its UK office – the company’s first outside the US – late last year to deliver unrivalled targeted advertising programmes and search services, and help thousands of advertisers reach end-users without affecting the user’s overall search experience. Google’s UK advertisers include Lloyds TSB Insurance, Kelkoo, BT, British Gas, Opodo, British Airways, Ford and Virgin. For more information visit, www.google.co.uk.
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